For more than 20 years we’ve been helping schools to pass their bond elections, and going back further than that, our Education Facility Specialists are former School Superintendents who have worked on their own campaigns while leading their respective Districts. We have a lot of experience and want to help you know what works and what doesn’t when you’re creating your school bond campaign materials.
The significance of your bond communication materials is to get accurate voting information to supporters. It’s important to include the date and times of the vote and locations of precincts. Most schools also include reminders of voter registration dates, tax change charts and descriptions of school improvements, however just reminding supporters to vote is the key to this part of the campaign without being polarizing to the “no” or “undecided” voters.
Sometimes using graphics can be a double-edged sword. For instance, showing disappointed faces or the problems with the existing school may make supporters feel more compelled to vote, however, opponents or undecided voters may feel that it’s emotional propaganda and stir them to turn against the goals of the District. It’s better to stick to the facts and break down how minimally the tax increase will change, if that’s an option. Using neutral graphics of pie charts, graphs, blue prints, or your mascot may be better choices. What you can include depends on how the informational brochures are funded.
Other schools fill in a tri-fold brochure with the list of projects that will be completed if the bond passes, and/or the verbiage of the ballot language. This is all good content as long as you also ask the recipient to vote and remind them of the date, time and location. You want to get all of your supporters to the voting booth on the right day because every single one may be necessary to get the bond passed.
With Wolgast as your construction manager, our bond campaign experts will help guide you through the pre-bond phase and share our experience on how to pass a school bond. Please contact Rich Ramsey, Mike Pung or Joe Powers for more information, 800-WOLGAST.