Businesses move for many reasons - for example to accommodate growth, save money, get closer to consumers, or possibly secure a better value of a new building. Additional perks can also happen when relocating including improving your service and also advancing new growth. It’s all about using the move as a promotional opportunity. Encouraging your existing clients to move with you is a must, but you also want to attract new ones, so here are a few tips that will help anyone take advantage of their new business location:
- Be sure to communicate Pre-Move and Post-Move- Utilize all the touch points you can to communicate with existing consumers about your move early. With social networks, email and traditional media, you can generate a message connecting not only with your existing consumers, but potential ones as well. A few examples to keep in mind during this message could contain uploading progress pictures of your new site coming along, a countdown to when your new location will open, as well as directions to the new location. Overtime, these gestures will motivate healthy growth in your new location. There is also the traditional Ground Breaking or Project Kick-off Ceremony to host at the start of construction or renovation.
- Provide an Incentive to visit your new location- Your existing consumers are a key part of your business, so celebrate them. Offer incentives for them to stop by your new location. The incentive could be a raffle giveaway, or simply a discount of your choice. This will target not only your active customer base, but those who may not have purchased from you or visited in a while. Make sure the offer is time sensitive so they have a reason to check out your new spot!
- Take advantage of the fresh start by hosting a Grand Opening Event- Give your consumers and new community the opportunity to enjoy your new location. This allows you to show off all your hard work you put into the project. This also provides a great networking opportunity to give a demonstration of your product or services. See also our blog, Planning a Grand Opening Ceremony to Promote Your Business.
Even with careful planning relocating can be stressful and filled with unknown variables. However, when promotion is included, it can translate into a great marketing tool, a fresh start, and increased business. If it’s time for your business to move, contact our Development Team at 800-965-4278 to get started.